FitJourney

FitJourney

“Smarter Fitness Starts Here.”

“Smarter Fitness Starts Here.”

“Smarter Fitness Starts Here.”

“Smarter Fitness Starts Here.”

overview.

Fit-journey is a personalized fitness app that helps users build sustainable wellness habits through a clean, adaptive, and intuitive experience. Designed for all fitness levels, the app uses AI to tailor workouts, nutrition, and progress tracking to each user’s goals.

The experience emphasizes ease and motivation—offering AR-guided workouts, gamified features, and accessible UI patterns that encourage consistency without overwhelm. From onboarding to performance tracking, every touchpoint is designed to feel supportive, inclusive, and data-driven.

With a focus on clarity, personalization, and progress, FitJourney transforms fitness into a focused and rewarding daily journey

Design. Track. Transform. Welcome to FitJourney.

project type

Mobile Application Design

project type

Mobile Application Design

project type

Mobile Application Design

project type

Mobile Application Design

role

UXUI Designer

role

UXUI Designer

role

UXUI Designer

role

UXUI Designer

year

2024

year

2024

year

2024

year

2024

timeframe

8 week

timeframe

8 week

timeframe

8 week

timeframe

8 week

tools

Figma, Adobe Suite, Miro, Notion, framer

tools

Figma, Adobe Suite, Miro, Notion, framer

tools

Figma, Adobe Suite, Miro, Notion, framer

tools

Figma, Adobe Suite, Miro, Notion, framer

design process

A sequential design process was used to ensure the smoothness and integrity of the project. This approach helped structure the work from research to final optimization, ensuring high quality at every stage.

Empathize

Empathize

Define

Define

Ideate

Ideate

Design

Design

Test

Test

problem

Staying consistent with fitness is a challenge for many users—not due to lack of intent, but because most fitness apps fail to adapt to real-life needs. Users are often left juggling rigid plans, cluttered interfaces, and low motivation. Instead of empowering progress, these tools create friction.

Common barriers include:

  • One-size-fits-all routines that ignore personal goals

  • Limited engagement features to sustain motivation

  • Complex, non-intuitive UI that overwhelms users

  • Inflexible scheduling options

  • Gaps in accessibility for diverse user needs

As a result, users often abandon their wellness efforts, feeling unsupported and unmotivated.

solution

FitJourney bridges this gap with an adaptive, AI-powered experience designed for real people, real goals, and real life. The app delivers personalized workouts, holistic tracking, and intuitive design that makes fitness feel approachable, not overwhelming.

Key features include:

  • AI-powered personalization for workouts and meals, tailored in real time

  • Integrated health tracking (sleep, hydration, nutrition, activity)

  • Gamified engagement tools like streaks, challenges, and AR guidance

  • Flexible scheduling that adapts to the user’s lifestyle and time availability

By combining technology with empathy, FitJourney transforms fitness from a generic task into a guided, motivating, and inclusive daily habit.

target audience.

Busy Professionals: People looking for quick, guided workouts that fit into a busy schedule.

Health Enthusiasts: Individuals passionate about fitness who want to optimize their routines and nutrition.

Beginners: Users who are new to fitness and need structured, simple guidance to get started.

Fitness Enthusiasts: People looking for more advanced, varied workouts and dietary guidance to improve their fitness levels.

Parents & Caregivers: Those who need flexibility in workouts and meal planning while balancing family responsibilities.

key insights.

 Personalization is Critical: Users want customized workout plans and dietary advice that cater to their individual goals, making AI-powered features highly valuable.

Engagement Drives Retention: Incorporating social features, challenges, and gamification can help keep users motivated, thus improving retention.

Increased Interest in AR: Users appreciate the value of augmented reality for improving form and technique during exercises.

Holistic Approach to Fitness: Users increasingly seek apps that combine fitness, nutrition, and mental wellness for a more balanced lifestyle.

quantitative research

To understand user behaviors, challenges, and expectations, I conducted usability tests and surveys with participants from diverse backgrounds. The research focused on onboarding experience, meal tracking, and progress monitoring.

Survey & Testing Focus Areas:
• Onboarding & Goal Setting
• Meal Planning & Nutrition Tracking
• Progress Tracking & Reports

  1. Want a personalized workout plan?

80%

  1. Would use an app that tracks sleep and water intake?

75%

  1. Motivated by fitness badges or rewards?

70%

  1. Struggle with nutrition tracking in current apps?

65%

  1. Prefer AR/video-guided workouts over text instructions?

60%

  1. Want to set their own pace and schedule?

85%

  1. Value mental wellness integration (e.g., sleep, meditation)?

70%

  1. Have quit apps due to cluttered interface or complexity?

50%

  1. Prefer a progress photo feature to track results visually?

60%

  1. Would recommend an app that offers full-body tracking?

75%

render image 1.1

user persona.1.0

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

Name

Jordan

Name

Jordan

Name

Jordan

Name

Jordan

Age

30

Age

30

Age

30

Age

30

Occupation

Corporate Lawyer

Occupation

Corporate Lawyer

Occupation

Corporate Lawyer

Occupation

Corporate Lawyer

Location

Chicago, Illinoise

Location

Chicago, Illinoise

Location

Chicago, Illinoise

Location

Chicago, Illinoise

Scenario.

Jordan is a busy corporate lawyer with a packed schedule. Between long hours and work stress, he struggles to maintain a consistent fitness routine. He’s looking for a solution that fits into his lifestyle—one that’s quick, structured, and motivating. FitJourney offers him exactly that with personalized plans, guided workouts, and integrated calendar reminders.

Jordan is a busy corporate lawyer with a packed schedule. Between long hours and work stress, he struggles to maintain a consistent fitness routine. He’s looking for a solution that fits into his lifestyle—one that’s quick, structured, and motivating. FitJourney offers him exactly that with personalized plans, guided workouts, and integrated calendar reminders.

Goal.

  • Lose weight and build lean muscle.

  • Improve daily energy and productivity.

  • Stay consistent with fitness through short, guided sessions.

Frustrations.

• Lack of time for long workouts.
• Low motivation after work hours.
• Overwhelmed by generic fitness apps that don’t adapt.

Motivations.

• Wants to reduce stress and boost overall health.
• Seeks structure and reminders to stay on track.
• Interested in visible progress and goal tracking.

• Wants to reduce stress and boost overall health.
• Seeks structure and reminders to stay on track.
• Interested in visible progress and goal tracking.

Interests.

  • Quick home workouts

  • High-protein, easy meal prep

  • Health and wellness podcasts

Device

• iPhone
• Apple Watch
• Whoop (Fitness band)

user persona.2.0

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

Name

Priya

Name

Priya

Name

Priya

Name

Priya

Age

25

Age

25

Age

25

Age

25

Occupation

Nutritionist & Yoga Instructor

Occupation

Nutritionist & Yoga Instructor

Occupation

Nutritionist & Yoga Instructor

Occupation

Nutritionist & Yoga Instructor

Location

Chicago, Illinois

Location

Chicago, Illinois

Location

Chicago, Illinois

Location

Chicago, Illinois

Scenario.

Priya is a health-conscious professional who lives and breathes wellness. She’s constantly seeking new workout challenges and uses fitness apps daily to track her meals, macros, and routines. She values variety, community interaction, and detailed nutritional information. FitJourney helps her stay engaged with personalized plans and social features that let her share her journey with others.

Priya is a health-conscious professional who lives and breathes wellness. She’s constantly seeking new workout challenges and uses fitness apps daily to track her meals, macros, and routines. She values variety, community interaction, and detailed nutritional information. FitJourney helps her stay engaged with personalized plans and social features that let her share her journey with others.

Goal.

• Maintain a high level of fitness.
• Follow a balanced, nutrient-rich diet.
• Explore new advanced workouts and wellness trends.

• Maintain a high level of fitness.
• Follow a balanced, nutrient-rich diet.
• Explore new advanced workouts and wellness trends.

Frustrations.

• Repetitive workout suggestions in other apps.
• Lack of in-depth nutritional data.
• Limited options for social engagement or content sharing.

• Repetitive workout suggestions in other apps.
• Lack of in-depth nutritional data.
• Limited options for social engagement or content sharing.

Motivations.

• Passion for holistic health and personal growth.
• Likes sharing progress and inspiration on social platforms.
• Seeks tools that align with both fitness and mindfulness.

• Passion for holistic health and personal growth.
• Likes sharing progress and inspiration on social platforms.
• Seeks tools that align with both fitness and mindfulness.

Interests.

  • Bodyweight workouts

  • Yoga

  • Organic nutrition

  • Fitness blogging

  • Bodyweight workouts

  • Yoga

  • Organic nutrition

  • Fitness blogging

Device

  • Samsung

  • Fitness Band

  • iPad

  • Smart Watch

  • Samsung

  • Fitness Band

  • iPad

  • Smart Watch

empathy map

Jordan - The Busy Professional

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

says

  • I don’t have time for the gym.

  • I need something quick and easy.

  • Most apps feel too complicated.

  • I Want to feel healthier, not lose weight.

  • I don’t have time for the gym.

  • I need something quick and easy.

  • Most apps feel too complicated.

  • I Want to feel healthier, not lose weight.

thinks

  • Will I stick with this?

  • Is this plan actually tailored to me?

  • Fitness shouldn’t feel like more work.

  • I hope I can build a habit this time.

  • Will I stick with this?

  • Is this plan actually tailored to me?

  • Fitness shouldn’t feel like more work.

  • I hope I can build a habit this time.

does

  • Skips workouts due to long work hours

  • Tries apps but quits when its demanding

  • Eats out frequently due to time constraints

  • Occasionally tracks weight

  • Skips workouts due to long work hours

  • Tries apps but quits when its demanding

  • Eats out frequently due to time constraints

  • Occasionally tracks weight

feels

  • Overwhelmed by responsibilities

  • Frustrated by lack of progress

  • Guilty about ignoring health

  • Hopeful when routines feel achievable

  • Overwhelmed by responsibilities

  • Frustrated by lack of progress

  • Guilty about ignoring health

  • Hopeful when routines feel achievable

Priya - Yoga Instructor

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

says

  • I love trying new workouts.

  • I want more control over my routine.

  • This meal tracker could be more detailed.

  • I enjoy sharing my progress online.

  • I love trying new workouts.

  • I want more control over my routine.

  • This meal tracker could be more detailed.

  • I enjoy sharing my progress online.

thinks

  • Is this app smart enough for my level?

  • How can I make my diet even cleaner?

  • I need variety to stay engaged.

  • I want features that align with my lifestyle.

  • Is this app smart enough for my level?

  • How can I make my diet even cleaner?

  • I need variety to stay engaged.

  • I want features that align with my lifestyle.

does

  • Tracks meals and macros daily

  • Experiments with new workout types

  • Shares routines and tips on social media

  • Engages with fitness communities and challenges

  • Tracks meals and macros daily

  • Experiments with new workout types

  • Shares routines and tips on social media

  • Engages with fitness communities and challenges

feels

  • Energized by structure and progress

  • Frustrated when apps lack depth

  • Motivated by visuals and feedback

  • Connected when engaging with like-minded users

  • Energized by structure and progress

  • Frustrated when apps lack depth

  • Motivated by visuals and feedback

  • Connected when engaging with like-minded users

StoryBoard

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

Name

Priya

Name

Priya

Name

Priya

Name

Priya

Age

25

Age

25

Age

25

Age

25

Motivation

Passionate about health and wellness, shares fitness journey on social platforms

Motivation

Passionate about health and wellness, shares fitness journey on social platforms

Motivation

Passionate about health and wellness, shares fitness journey on social platforms

Motivation

Passionate about health and wellness, shares fitness journey on social platforms

Challenges:

Managing her busy work schedule with maintaining a regular workout routine and eating healthy consistently.

Challenges:

Managing her busy work schedule with maintaining a regular workout routine and eating healthy consistently.

Challenges:

Managing her busy work schedule with maintaining a regular workout routine and eating healthy consistently.

Challenges:

Managing her busy work schedule with maintaining a regular workout routine and eating healthy consistently.

brand attributes

Brand Attributes are the foundational traits that shape FitJourney’s personality, culture, and promise to its users. They reflect the app’s purpose to empower people on their wellness journey with clarity, consistency, and care. These attributes guide how FitJourney looks, sounds, and serves — ensuring a cohesive experience rooted in motivation, simplicity, and progress.

Culture

Empowerment
Friendly
Disciplined
Positive
Accessible
Uplifting

Culture

Empowerment
Friendly
Disciplined
Positive
Accessible
Uplifting

Culture

Empowerment
Friendly
Disciplined
Positive
Accessible
Uplifting

Culture

Empowerment
Friendly
Disciplined
Positive
Accessible
Uplifting

Customer

Motivated
Curious
Health-focused
Transformation
Purpose-driven
Self-aware

Customer

Motivated
Curious
Health-focused
Transformation
Purpose-driven
Self-aware

Customer

Motivated
Curious
Health-focused
Transformation
Purpose-driven
Self-aware

Customer

Motivated
Curious
Health-focused
Transformation
Purpose-driven
Self-aware

Voice

Supportive
Encouraging
Confident
Adaptive
Clear
Thoughtful

Voice

Supportive
Encouraging
Confident
Adaptive
Clear
Thoughtful

Voice

Supportive
Encouraging
Confident
Adaptive
Clear
Thoughtful

Voice

Supportive
Encouraging
Confident
Adaptive
Clear
Thoughtful

Benefit

Progress tracking
Lifestyle improvement
Confidence boost
Personal Growth
Accountability
Habit building

Benefit

Progress tracking
Lifestyle improvement
Confidence boost
Personal Growth
Accountability
Habit building

Benefit

Progress tracking
Lifestyle improvement
Confidence boost
Personal Growth
Accountability
Habit building

Benefit

Progress tracking
Lifestyle improvement
Confidence boost
Personal Growth
Accountability
Habit building

Value

Personalization
Clarity
Inclusiveness
Consistency
Wellness-first
Simplicity & Trust

Value

Personalization
Clarity
Inclusiveness
Consistency
Wellness-first
Simplicity & Trust

Value

Personalization
Clarity
Inclusiveness
Consistency
Wellness-first
Simplicity & Trust

Value

Personalization
Clarity
Inclusiveness
Consistency
Wellness-first
Simplicity & Trust

competitor analysis

competitor analysis

competitor analysis

competitor analysis

This table compares key features of leading virtual concert platforms, highlighting their strengths, weaknesses, and opportunities for improvement.

Features

Features

Whoop

Whoop

Apple Fitness+

Apple Fitness+

Samsung Health

Samsung Health

Fitbit

Fitbit

FitJourney

FitJourney

Personalized Workouts

Personalized Workouts

Nutrition Tracking

Nutrition Tracking

Sleep Tracking

Sleep Tracking

Mental Wellness Integration

Mental Wellness Integration

AR/Visual Workout Guidance

AR/Visual Workout Guidance

AI-Powered Adaptability

AI-Powered Adaptability

Gamification & Challenges

Gamification & Challenges

Social Features

Social Features

Water & Step Tracking

Water & Step Tracking

Visual Progress (Photo Log)

Visual Progress (Photo Log)

story board

“Experience the Visionex journey—set up your profile, select events, customize your avatar, and immerse in an electrifying virtual concert. Relive, engage, and collect unforgettable moments!”

design system.

The FitJourney Design System is designed to deliver a clean, intuitive, and emotionally engaging experience across all mobile screens. Using the modern Poppins typeface, paired with a vibrant yet balanced color palette, the system supports both functionality and aesthetic appeal tailored for fitness and wellness users.

Deep Black

#121212

Deep Black

#121212

Deep Black

#121212

Deep Black

#121212

Orchid

#C58BF2

Orchid

#C58BF2

Orchid

#C58BF2

Orchid

#C58BF2

Charcoal Blue

#282B3D

Charcoal Blue

#282B3D

Charcoal Blue

#282B3D

Charcoal Blue

#282B3D

Lavender Blue

#92A3FD

Lavender Blue

#92A3FD

Lavender Blue

#92A3FD

Lavender Blue

#92A3FD

Graphite Gray

#252525

Graphite Gray

#252525

Graphite Gray

#252525

Graphite Gray

#252525

White

#FFFFFF

White

#FFFFFF

White

#FFFFFF

White

#FFFFFF

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%&*()+-–—“”‘’?/

Poppins

Poppins

Poppins

Poppins

Bold

Italic

Medium

Regular

Light

Aa

grid system

Mobile

375

Mobile

375

Mobile

375

Mobile

375

column

4

column

4

column

4

column

4

Gutter width

12

Gutter width

12

Gutter width

12

Gutter width

12

Margin width

16

Margin width

16

Margin width

16

Margin width

16

User Flow

The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.

low-fi screens

Quick, hand-drawn wireframes to visualize core layout, screen hierarchy, and user flow. These sketches focus on structure and navigation without visual styling, allowing fast ideation and feedback.

Mid-fi screens

Digitally created grayscale wireframes that refine layout, content placement, and functionality. These mockups introduce UX logic while still avoiding distractions from color or branding, ideal for usability testing.

wellcome screen

Login Screen

Login Screen

Home Screen

Hi-Fi Screens

Pixel-perfect mockups that include visual design elements such as color, typography, imagery, and interactive states. These represent the final look and feel of the app, ready for prototyping and developer handoff.

Onboarding and Setup Screens:

ImageImage

Welcome and App Introduction: Screens that introduce the app’s value proposition and start the onboarding process.

Login and Authentication: Where users can sign in or authenticate with biometrics.

Personal Information Input: Users provide personal information and goals, which the app uses to tailor the fitness and diet plan.

Personal Program Preview: Shows a summary of the personalized plan based on the input data, such as target weight and preferred pace.

Account SignUp Screens:

Account Overview: User's personal profile with quick access to account settings and reminders to link an email for recovery or notifications.

Subscription: Offers a choice between subscription plans, highlighting features and pricing to encourage users to upgrade for additional benefits.

Profile: Displays the user’s personal information and preferences with quick login options and editable profile details.

Edit Profile: Allows users to edit their details, such as email, password, and connections to other services (presumably for social sharing or data syncing).

ImageImage

Home and Activity Screens:

  1. Home Screen: Displays BMI, daily targets (activity, heart rate, water intake, sleep), and recent workout progress.

  2. Activity Tracker: Tracks daily water intake, steps, and logs recent activities with weekly progress.

  3. Compare Results: Visual graphs comparing monthly progress in weight loss, muscle gain, and more.

  4. Profile Screen: Shows personal details (program, height, weight, age) and access to settings and progress.

  5. Notification Screen: Lists reminders for meals, workouts, and motivational messages.

Home

Activity Tracker

Compare Result

Notification

Congratulations

Profile

Home

Activity Tracker

Compare Result

Notification

Congratulations

Profile

Workout and Activity Screens:

  1. Workout Tracker: Tracks weekly progress and plans daily workouts, focusing on specific body parts.

  2. Full-Body Workout Details: Provides workout routines with equipment, exercise sequences, and difficulty settings.

  3. Exercise Details: Breaks down exercises like Jumping Jack, allowing customization of repetitions for intensity.

  4. AI Camera for Live Workouts: Offers live feedback on form, ensuring correct posture and movement.

  5. Workout Schedule Calendar: Organizes workouts by week, helping users stay on track.

  6. Selected Workout Schedule: Lets users confirm or modify workout sessions.

  7. Add New Workout to Schedule: Allows users to add and customize workouts by time, type, difficulty, and parameters.

Workout Tracker

Full-Body Workout

Exercise Details

Workout Schedule

Select Schedule

Add New schedule

Workout Tracker

Full-Body Workout

Exercise Details

Workout Schedule

Select Schedule

Add New schedule

Meal and Nutrition Screens:

  1. Meal Planner: Displays weekly nutrition with graphs for calories and macronutrients; log meals and explore suggestions.

  2. Category Breakfast: Helps select breakfast foods by category with calorie counts and prep times.

  3. Food Scanning: Scans food items for instant nutritional analysis (calories, vitamins, macronutrients).

  4. Progress Tracker: Tracks nutrient consumption trends, showing progress in meeting goals for protein, fats, and carbs.

  5. Meal Schedule: Organizes meals for the week with calorie information to stay on track.

  6. Meal Details: Provides detailed meal information, including macronutrient breakdown, recipe, and cooking instructions.

Meal Planner

Category Breakfast

Food Scanning

Progress Tracker-1

Meal Schedule

Meal Details

Meal Planner

Category Breakfast

Food Scanning

Progress Tracker-1

Meal Schedule

Meal Details

Sleep Mode Screens.

  1. Sleep Tracker: Displays weekly sleep patterns and last night’s sleep duration, encouraging daily sleep schedule check-ins.

  2. Sleep Schedule: Shows ideal sleep duration, bedtime schedule, and progress towards sleep goal.

  3. Add Alarm: Set personalized alarms with sleep duration, repeat days, and vibration option.

  4. Discover: Hub for sleep-related content, including resources for insomnia and sleep meditation programs.

  5. Sleep Meditation: Offers a collection of meditations to aid sleep, with themes and session options.

Sleep Tracker

Sleep Schedule

Add Alarm

Discover

Sleep Meditation

Sleep Tracker

Sleep Schedule

Add Alarm

Discover

Sleep Meditation

Fitness Progress Screen

  1. Progress Photo: Users are reminded to take monthly progress photos, view past images in a gallery, and track visual transformation.

  2. Photo Comparison: Side-by-side view of two selected months for visual progress comparison.

  3. Compare Result (Photos): Shows image comparisons from multiple angles (front, back, side) with progress stats.

  4. Compare Result (Stats): Displays visual graphs of progress metrics like weight, height, muscle mass, and abs development.

  5. Take Photo: Guided photo capture for consistent monthly tracking.

Progress Photo

Comparison

Compare Result 1

Compare Result 2

Take Photo

Progress Photo

Comparison

Compare Result 1

Compare Result 2

Take Photo

render image

Plan for Enhancments

  1. Enhanced AI Personalization:
    Refine the AI algorithms to offer more detailed, adaptive workout and meal plans based on user feedback, progress, and preferences.

  2. Expanded AR Capabilities:
    Integrate more AR exercises for real-time form correction, targeting additional workout types and expanding the interactive experience.

  3. Wearable Device Integration:
    Add compatibility with fitness wearables (e.g., Apple Watch, Fitbit) to sync data like heart rate, calories burned, and activity levels for a more comprehensive fitness tracking experience.

  4. Mental Wellness Features:
    Incorporate mental wellness programs, such as stress-relief exercises, guided meditations, and mood tracking, to complement physical fitness goals.

  5. Social & Community Features:
    Introduce social sharing options, fitness challenges, and leaderboards to enhance user engagement and motivation through friendly competition.

  6. Meal Plan Customization:
    Offer deeper customization in meal plans, including dietary preferences (e.g., vegetarian, gluten-free) and a wider range of nutritional tracking options for users with specific needs.

  7. Offline Mode:
    Develop an offline mode that allows users to access their workout plans and log meals without an internet connection.

Lets Collaborate!

I'm excited about the opportunity to connect with you!

Lets Collaborate!

I'm excited about the opportunity to connect with you!

Lets Collaborate!

I'm excited about the opportunity to connect with you!

Lets Collaborate!

I'm excited about the opportunity to connect with you!