overview.
Fit-journey is a personalized fitness app that helps users build sustainable wellness habits through a clean, adaptive, and intuitive experience. Designed for all fitness levels, the app uses AI to tailor workouts, nutrition, and progress tracking to each user’s goals.
The experience emphasizes ease and motivation—offering AR-guided workouts, gamified features, and accessible UI patterns that encourage consistency without overwhelm. From onboarding to performance tracking, every touchpoint is designed to feel supportive, inclusive, and data-driven.
With a focus on clarity, personalization, and progress, FitJourney transforms fitness into a focused and rewarding daily journey
Design. Track. Transform. Welcome to FitJourney.
design process
A sequential design process was used to ensure the smoothness and integrity of the project. This approach helped structure the work from research to final optimization, ensuring high quality at every stage.
problem
Staying consistent with fitness is a challenge for many users—not due to lack of intent, but because most fitness apps fail to adapt to real-life needs. Users are often left juggling rigid plans, cluttered interfaces, and low motivation. Instead of empowering progress, these tools create friction.
Common barriers include:
One-size-fits-all routines that ignore personal goals
Limited engagement features to sustain motivation
Complex, non-intuitive UI that overwhelms users
Inflexible scheduling options
Gaps in accessibility for diverse user needs
As a result, users often abandon their wellness efforts, feeling unsupported and unmotivated.
solution
FitJourney bridges this gap with an adaptive, AI-powered experience designed for real people, real goals, and real life. The app delivers personalized workouts, holistic tracking, and intuitive design that makes fitness feel approachable, not overwhelming.
Key features include:
AI-powered personalization for workouts and meals, tailored in real time
Integrated health tracking (sleep, hydration, nutrition, activity)
Gamified engagement tools like streaks, challenges, and AR guidance
Flexible scheduling that adapts to the user’s lifestyle and time availability
By combining technology with empathy, FitJourney transforms fitness from a generic task into a guided, motivating, and inclusive daily habit.
target audience.
• Busy Professionals: People looking for quick, guided workouts that fit into a busy schedule.
• Health Enthusiasts: Individuals passionate about fitness who want to optimize their routines and nutrition.
• Beginners: Users who are new to fitness and need structured, simple guidance to get started.
• Fitness Enthusiasts: People looking for more advanced, varied workouts and dietary guidance to improve their fitness levels.
• Parents & Caregivers: Those who need flexibility in workouts and meal planning while balancing family responsibilities.
key insights.
• Personalization is Critical: Users want customized workout plans and dietary advice that cater to their individual goals, making AI-powered features highly valuable.
• Engagement Drives Retention: Incorporating social features, challenges, and gamification can help keep users motivated, thus improving retention.
• Increased Interest in AR: Users appreciate the value of augmented reality for improving form and technique during exercises.
• Holistic Approach to Fitness: Users increasingly seek apps that combine fitness, nutrition, and mental wellness for a more balanced lifestyle.
quantitative research
To understand user behaviors, challenges, and expectations, I conducted usability tests and surveys with participants from diverse backgrounds. The research focused on onboarding experience, meal tracking, and progress monitoring.
Survey & Testing Focus Areas:
• Onboarding & Goal Setting
• Meal Planning & Nutrition Tracking
• Progress Tracking & Reports
Want a personalized workout plan?
80%
Would use an app that tracks sleep and water intake?
75%
Motivated by fitness badges or rewards?
70%
Struggle with nutrition tracking in current apps?
65%
Prefer AR/video-guided workouts over text instructions?
60%
Want to set their own pace and schedule?
85%
Value mental wellness integration (e.g., sleep, meditation)?
70%
Have quit apps due to cluttered interface or complexity?
50%
Prefer a progress photo feature to track results visually?
60%
Would recommend an app that offers full-body tracking?
75%
render image 1.1
user persona.1.0
Scenario.
Goal.
Lose weight and build lean muscle.
Improve daily energy and productivity.
Stay consistent with fitness through short, guided sessions.
Frustrations.
• Lack of time for long workouts.
• Low motivation after work hours.
• Overwhelmed by generic fitness apps that don’t adapt.
Motivations.
Interests.
Quick home workouts
High-protein, easy meal prep
Health and wellness podcasts
Device
• iPhone
• Apple Watch
• Whoop (Fitness band)
user persona.2.0
Scenario.
Goal.
Frustrations.
Motivations.
Interests.
Device
empathy map
Jordan - The Busy Professional
says
thinks
does
feels
Priya - Yoga Instructor
says
thinks
does
feels
brand attributes
Brand Attributes are the foundational traits that shape FitJourney’s personality, culture, and promise to its users. They reflect the app’s purpose to empower people on their wellness journey with clarity, consistency, and care. These attributes guide how FitJourney looks, sounds, and serves — ensuring a cohesive experience rooted in motivation, simplicity, and progress.
This table compares key features of leading virtual concert platforms, highlighting their strengths, weaknesses, and opportunities for improvement.
story board
“Experience the Visionex journey—set up your profile, select events, customize your avatar, and immerse in an electrifying virtual concert. Relive, engage, and collect unforgettable moments!”
design system.
The FitJourney Design System is designed to deliver a clean, intuitive, and emotionally engaging experience across all mobile screens. Using the modern Poppins typeface, paired with a vibrant yet balanced color palette, the system supports both functionality and aesthetic appeal tailored for fitness and wellness users.
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Bold
Italic
Medium
Regular
Light
Aa
grid system
components
The Visionex Components are Designed for seamless, immersive, and interactive experiences, enhancing engagement, personalization, and real-time interaction in virtual concerts
User Flow
The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.
low-fi screen
The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.
render image
The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.
see also
