visonex

visonex

Step into the Future of Concerts

Step into the Future of Concerts

Step into the Future of Concerts

Step into the Future of Concerts

overview.

What if the magic of live music wasn’t bound by time, place, or physical barriers? VisioNex’s Virtual Concert Universe (VCU) turns this vision into reality, revolutionizing how we experience concerts in the digital age.


At VCU, every performance becomes a personal journey, offering an immersive escape into the heart of live music. Imagine walking into a virtual arena, greeted by fans from across the globe, customizing your avatar to reflect your unique style, and cheering for your favorite artists alongside a vibrant digital crowd.


The platform combines high-definition streaming, real-time social interactions, and next-gen VR technology to create a seamless, inclusive, and electrifying concert experience. VCU is not just about listening to music—it’s about living it.


Whether you’re tuning in for a solo jam session or dancing with friends in a virtual venue, VCU ensures every moment feels intimate, exciting, and unforgettable. With accessibility, security, and innovation at its core, VCU bridges the gap between the physical and digital worlds, delivering the future of live entertainment today.


Discover. Connect. Immerse. Welcome to VisioNex.

project type

University Project

project type

University Project

project type

University Project

project type

University Project

role

UXUI Design, Research

role

UXUI Design, Research

role

UXUI Design, Research

role

UXUI Design, Research

year

2024

year

2024

year

2024

year

2024

timeframe

12 week

timeframe

12 week

timeframe

12 week

timeframe

12 week

tools

Figma, Adobe Suite, Miro, Sketch

tools

Figma, Adobe Suite, Miro, Sketch

tools

Figma, Adobe Suite, Miro, Sketch

tools

Figma, Adobe Suite, Miro, Sketch

design process

A sequential design process was used to ensure the smoothness and integrity of the project. This approach helped structure the work from research to final optimization, ensuring high quality at every stage.

1

DISCOVERY

Goal + Roadmap + Framework + Target Audience + Opportunities

1

DISCOVERY

Goal + Roadmap + Framework + Target Audience + Opportunities

1

DISCOVERY

Goal + Roadmap + Framework + Target Audience + Opportunities

1

DISCOVERY

Goal + Roadmap + Framework + Target Audience + Opportunities

1

RESEARCH

User Research + Interviews + Competitive Analysis + Personas

1

RESEARCH

User Research + Interviews + Competitive Analysis + Personas

1

RESEARCH

User Research + Interviews + Competitive Analysis + Personas

1

RESEARCH

User Research + Interviews + Competitive Analysis + Personas

1

IDEATION

Brainstorming + Information Architecture + User Flows + Features

1

IDEATION

Brainstorming + Information Architecture + User Flows + Features

1

IDEATION

Brainstorming + Information Architecture + User Flows + Features

1

IDEATION

Brainstorming + Information Architecture + User Flows + Features

1

WIREFRAM

Info. Architecture + Low-Fi Sketches + Navigation Flow + Page Structure

1

WIREFRAM

Info. Architecture + Low-Fi Sketches + Navigation Flow + Page Structure

1

WIREFRAM

Info. Architecture + Low-Fi Sketches + Navigation Flow + Page Structure

1

WIREFRAM

Info. Architecture + Low-Fi Sketches + Navigation Flow + Page Structure

1

DESIGN

Low-Fi Prototype + Hi-Fi Prototype + Design System + Visual Identity

1

DESIGN

Low-Fi Prototype + Hi-Fi Prototype + Design System + Visual Identity

1

DESIGN

Low-Fi Prototype + Hi-Fi Prototype + Design System + Visual Identity

1

DESIGN

Low-Fi Prototype + Hi-Fi Prototype + Design System + Visual Identity

1

TESTING

User Testing + Feedback + Iterations + Usability Reports

1

TESTING

User Testing + Feedback + Iterations + Usability Reports

1

TESTING

User Testing + Feedback + Iterations + Usability Reports

1

TESTING

User Testing + Feedback + Iterations + Usability Reports

April

May

June

01

02

03

04

01

02

03

04

01

02

03

04

problem

Traditional concerts often face significant challenges such as geographical barriers, expensive ticket prices, and limited venue capacities, making it difficult for fans worldwide to attend live events. In addition, existing virtual concert solutions frequently suffer from unreliable streaming, accessibility barriers, and underwhelming social interaction features, resulting in a disjointed and unsatisfying user experience.

solution

The Virtual Concert Universe (VCU) removes these hurdles by providing an immersive VR concert platform that brings live performances to a global audience. Featuring customizable avatars, real-time interactions, and high-fidelity streaming, VCU delivers an engaging and concert ambiance. With support across various devices and robust security measures, our platform ensures that everyone can enjoy a safe, thrilling, and truly inclusive virtual concert experience.

target audience.

Age Group:
• 18 to 45 years old.

Devices:
• VR Headsets, Smartphones and mobile VR setup, desktop and laptop.

Interests:
• Experiencing live music through immersive VR technology.
• Engaging in social interactions with fans and artists.
• Customizing avatars for a personalized concert experience.

Segment:
• Passionate about VR and advanced technology.
• Attending concerts from the comfort of home.

quantitative research

I conducted an online survey with 8 participants using Google Forms to gather insights for the Virtual Concert Universe (VCU) platform. The survey explored user preferences and challenges in virtual concerts.

  1. Attended a virtual concert before?

65%

  1. Interested in attending concerts via VR?

80%

  1. Own a VR headset?

40%

  1. Ticket prices for virtual concerts are too high?

55%

  1. Value live chat/social interaction?

75%

  1. Use customizable avatars?

70%

  1. Social interaction is important?

80%

  1. Experienced streaming issues?

60%

  1. Prefer personalized recommendations?

65%

  1. Prefer concerts from home?

55%

key insights.

High Interest in VR Concerts:
• 80% of users are eager to attend VR-based live music events.

Social Interaction Valued:
• 75% prioritize social features like live chat and virtual meet-and-greets.

Demand for Personalization:
• 70% desire customizable avatars to enhance their experience.

Streaming Challenges:
• 60% have faced issues with lag or buffering, highlighting the need for seamless streaming.

Preference for Virtual Access:
• 55% prefer virtual concerts over attending in person.

render image 1.1

user persona.1.0

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

Name

Alex Martinez

Name

Alex Martinez

Name

Alex Martinez

Name

Alex Martinez

Age

28

Age

28

Age

28

Age

28

Occupation

Software Developer

Occupation

Software Developer

Occupation

Software Developer

Occupation

Software Developer

Location

Austin, Texas

Location

Austin, Texas

Location

Austin, Texas

Location

Austin, Texas

Scenario.

Alex, a tech-savvy developer and music enthusiast, seeks to escape crowded venues and embrace innovation. With his vision pro & MacBook, he’s eager for seamless virtual concerts that deliver high-quality streaming, real-time interactions, and immersive experiences.

Alex, a tech-savvy developer and music enthusiast, seeks to escape crowded venues and embrace innovation. With his vision pro & MacBook, he’s eager for seamless virtual concerts that deliver high-quality streaming, real-time interactions, and immersive experiences.

Goal.

  • Attend live concerts without traveling.

  • Experience immersive, high-quality VR concerts with real-time social interaction.

  • Attend live concerts without traveling.

  • Experience immersive, high-quality VR concerts with real-time social interaction.

Frustrations.

  • Lag or buffering during live streams.

  • Lack of engaging social features in other virtual concert platforms.

  • Lag or buffering during live streams.

  • Lack of engaging social features in other virtual concert platforms.

Motivations.

  • Passionate about cutting-edge VR technology and its potential to transform entertainment.

  • Prefers having personalized concert experiences with customizable avatars and interactive features like live chat and virtual applause..

  • Passionate about cutting-edge VR technology and its potential to transform entertainment.

  • Prefers having personalized concert experiences with customizable avatars and interactive features like live chat and virtual applause..

Interests.

  • Enjoys live music

  • Attending virtual events

  • Exploring new Tech innovations.

  • Enjoys live music

  • Attending virtual events

  • Exploring new Tech innovations.

Device

  • Macbook pro

  • Playstation

  • Vision Pro

  • Macbook pro

  • Playstation

  • Vision Pro

user persona.2.0

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

Name

Maggie Taylor

Name

Maggie Taylor

Name

Maggie Taylor

Name

Maggie Taylor

Age

34

Age

34

Age

34

Age

34

Occupation

Marketing Consultant

Occupation

Marketing Consultant

Occupation

Marketing Consultant

Occupation

Marketing Consultant

Location

Chicago, Illinois

Location

Chicago, Illinois

Location

Chicago, Illinois

Location

Chicago, Illinois

Scenario.

Maggie, a trend-savvy marketing consultant, loves live music but craves convenience. Balancing her busy life, she seeks a platform to enjoy concerts from home while connecting with fans and artists through virtual meet-and-greets and lively discussions.

Maggie, a trend-savvy marketing consultant, loves live music but craves convenience. Balancing her busy life, she seeks a platform to enjoy concerts from home while connecting with fans and artists through virtual meet-and-greets and lively discussions.

Goal.

  • Connect with other fans and artists during virtual concerts.

  • Participate in virtual meet-and-greets and engage in fan discussions.

  • Stay updated on the latest music trends and discover new artists.

  • Connect with other fans and artists during virtual concerts.

  • Participate in virtual meet-and-greets and engage in fan discussions.

  • Stay updated on the latest music trends and discover new artists.

Frustrations.

  • Difficulty finding virtual platforms that encourage real-time interactions with artists and fans.

  • Limited options for discovering events that align with her interests.

  • Difficulty finding virtual platforms that encourage real-time interactions with artists and fans.

  • Limited options for discovering events that align with her interests.

Motivations.

  • Enjoying the sense of community by interacting with like-minded music enthusiasts.

  • Using innovative platforms to network and build connections.

  • Enjoying the sense of community by interacting with like-minded music enthusiasts.

  • Using innovative platforms to network and build connections.

Interests.

  • Enjoys live music

  • Attending virtual events

  • Exploring new Tech innovations.

  • Enjoys live music

  • Attending virtual events

  • Exploring new Tech innovations.

Device

  • Macbook air

  • Ipad

  • Meta VR

  • Macbook air

  • Ipad

  • Meta VR

empathy map

Alex - Tech-savvy music fan

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

says

• I hate traveling for concerts.

• VR concerts must be seamless and lag-free.

• Customizing my avatar makes events fun.

• I hate traveling for concerts.

• VR concerts must be seamless and lag-free.

• Customizing my avatar makes events fun.

thinks

• Current platforms lack immersion.

• Buffering ruins the experience.

• VR could transform live music.

• Current platforms lack immersion.

• Buffering ruins the experience.

• VR could transform live music.

does

• Attends virtual events often.

• Customizes avatars for self-expression.

• Tests platforms but gets frustrated by lag.

• Attends virtual events often.

• Customizes avatars for self-expression.

• Tests platforms but gets frustrated by lag.

feels

• Frustrated by technical glitches.

• Excited about VR’s potential.

• Anxious about wasting money on bad platforms.

• Frustrated by technical glitches.

• Excited about VR’s potential.

• Anxious about wasting money on bad platforms.

Maggi - Social Music Enthusiast

Paul Profile image
Paul Profile image
Paul Profile image
Paul Profile image

says

• “I miss connecting with fans during concerts.”

• “Virtual meet-and-greets are a dream.”

• “Platforms need better social features.”

• “I miss connecting with fans during concerts.”

• “Virtual meet-and-greets are a dream.”

• “Platforms need better social features.”

thinks

• “I want to meet like-minded music fans.”

• “Real-time interaction is essential.”

• “Forums and chats are crucial for engagement.”

• “I want to meet like-minded music fans.”

• “Real-time interaction is essential.”

• “Forums and chats are crucial for engagement.”

does

• Participates in online fan forums and communities.

• Attends virtual and live music events.

• Seeks platforms with strong social features.

• Participates in online fan forums and communities.

• Attends virtual and live music events.

• Seeks platforms with strong social features.

feels

Disappointed by limited social interaction.

Enthusiastic about community-driven platforms.

Happy with meet-and-greets and artist interaction.

Disappointed by limited social interaction.

Enthusiastic about community-driven platforms.

Happy with meet-and-greets and artist interaction.

competitor analysis

competitor analysis

competitor analysis

competitor analysis

This table compares key features of leading virtual concert platforms, highlighting their strengths, weaknesses, and opportunities for improvement.

Features

Features

Virtual LiveMusic

Virtual LiveMusic

Concert VR

Concert VR

EchoStage VR

EchoStage VR

StagePass VR

StagePass VR

VISIONEX

VISIONEX

Social Interaction

Social Interaction

Custom Avatars

Custom Avatars

Real-Time Fan Interaction

Real-Time Fan Interaction

Ticketing System

Ticketing System

Pre-Event Content

Pre-Event Content

Accessibility

Accessibility

Stage Visuals

Stage Visuals

Community Features

Community Features

Virtual Merchandise

Virtual Merchandise

Meet-and-Greet Features

Meet-and-Greet Features

story board

“Experience the Visionex journey—set up your profile, select events, customize your avatar, and immerse in an electrifying virtual concert. Relive, engage, and collect unforgettable moments!”

DISCOVERY

“A concert from home? Let me check this out.”

DISCOVERY

“A concert from home? Let me check this out.”

DISCOVERY

“A concert from home? Let me check this out.”

DISCOVERY

“A concert from home? Let me check this out.”

EXPLORING

“The visuals are insane! But will my setup work for this?”

EXPLORING

“The visuals are insane! But will my setup work for this?”

EXPLORING

“The visuals are insane! But will my setup work for this?”

EXPLORING

“The visuals are insane! But will my setup work for this?”

SELECT EVENT

This lineup looks incredible! Which event should I go for?”

SELECT EVENT

This lineup looks incredible! Which event should I go for?”

SELECT EVENT

This lineup looks incredible! Which event should I go for?”

SELECT EVENT

This lineup looks incredible! Which event should I go for?”

PURCHASING

"VIP access in Events? Exclusive perks? This is going to be epic!”

PURCHASING

"VIP access in Events? Exclusive perks? This is going to be epic!”

PURCHASING

"VIP access in Events? Exclusive perks? This is going to be epic!”

PURCHASING

"VIP access in Events? Exclusive perks? This is going to be epic!”

PROFILE UPDATE

“Let’s Update my avatar, profile, and music interests all set!”

PROFILE UPDATE

“Let’s Update my avatar, profile, and music interests all set!”

PROFILE UPDATE

“Let’s Update my avatar, profile, and music interests all set!”

SET AVATAR

“I can fully customize myself? It's awesome!”

SET AVATAR

“I can fully customize myself? It's awesome!”

SET AVATAR

“I can fully customize myself? It's awesome!”

SET AVATAR

“I can fully customize myself? It's awesome!”

PRE-EVENT

“Glowing hologram, this feels another like world!”

PRE-EVENT

“Glowing hologram, this feels another like world!”

PRE-EVENT

“Glowing hologram, this feels another like world!”

PRE-EVENT

“Glowing hologram, this feels another like world!”

LIVE CONCERT

“The stage, the visuals, the sound—this is next-level!”

LIVE CONCERT

“The stage, the visuals, the sound—this is next-level!”

LIVE CONCERT

“The stage, the visuals, the sound—this is next-level!”

LIVE CONCERT

“The stage, the visuals, the sound—this is next-level!”

POST-CONCERT

“That was legendary! I need to talk about this with other fans!"

POST-CONCERT

“That was legendary! I need to talk about this with other fans!"

POST-CONCERT

“That was legendary! I need to talk about this with other fans!"

POST-CONCERT

“That was legendary! I need to talk about this with other fans!"

STORE

“Limited-edition holographic gear? I need this!”

STORE

“Limited-edition holographic gear? I need this!”

STORE

“Limited-edition holographic gear? I need this!”

STORE

“Limited-edition holographic gear? I need this!”

design system.

VisioNex paints the future in bold contrasts, where deep tones meet vibrant energy, crafting a sleek and immersive digital experience. Paired with modern Futura fonts for clarity and elegance, the typography amplifies the futuristic aesthetic, balancing innovation with readability.

Deep Black

#121212

Deep Black

#121212

Deep Black

#121212

Deep Black

#121212

Electric Violet

#5700EB

Electric Violet

#5700EB

Electric Violet

#5700EB

Electric Violet

#5700EB

Dark Charcoal

#1E1E1E

Dark Charcoal

#1E1E1E

Dark Charcoal

#1E1E1E

Dark Charcoal

#1E1E1E

Graphite Gray

#292929

Graphite Gray

#292929

Graphite Gray

#292929

Graphite Gray

#292929

Light Gray

#999999

Light Gray

#999999

Light Gray

#999999

Light Gray

#999999

Royal Purple

#523585

Royal Purple

#523585

Royal Purple

#523585

Royal Purple

#523585

White

#FFFFFF

White

#FFFFFF

White

#FFFFFF

White

#FFFFFF

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%&*()+-–—“”‘’?/

Futura

Futura

Futura

Futura

Bold

Italic

Medium

Regular

Light

Aa

grid system

Desktop

1440x1024

Desktop

1440x1024

Desktop

1440x1024

Desktop

1440x1024

column

12

column

12

column

12

column

12

Gutter width

14

Gutter width

14

Gutter width

14

Gutter width

14

Margin width

64

Margin width

64

Margin width

64

Margin width

64

components

The Visionex Components are Designed for seamless, immersive, and interactive experiences, enhancing engagement, personalization, and real-time interaction in virtual concerts

User Flow

The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.

low-fi screen

The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.

render image

The Visionex User Flow is designed for a seamless and immersive experience, guiding users from profile creation and event discovery to avatar customization, social interactions, and purchasing digital assets.

Lets Collaborate!

I'm excited about the opportunity to connect with you!

Lets Collaborate!

I'm excited about the opportunity to connect with you!

Lets Collaborate!

I'm excited about the opportunity to connect with you!

Lets Collaborate!

I'm excited about the opportunity to connect with you!